In Chattanooga, Tennessee, a group of designers are introducing an idea that is both grassroots and high-brow. A typeface designed for and meant to embody the city. For use by citizens, public organizations and with restricted use to shops and political use, ensuring its integrity is maintained.
While custom typography is a tool often used by large corporate entities and governments to create a consistent visual language, the idea to use such a tool to brand a city, and for that branding to create a stronger sense of belonging, is quite novel. The idea to encourage the use of such a tool by any